WASHINGTON, DC- The National Jewish Democratic Council (NJDC) today released previously unseen, extensive polling data performed by The Mellman Group that scientifically demonstrates President Barack Obama’s standing in Florida in late September and early October. This newly-released information shows the dramatic improvement in Obama’s Jewish vote performance in Florida between late September (then 61% for Obama, 33% for Romney) and Election Day (currently 68% for Obama in Florida, according to GBA Strategies; 66% for Obama in Florida, according to exit polls via CNN). The shift during that 5-7 week period amounted to a shift in favor of the President’s Jewish vote margin of as much as 117,000 votes—a tremendous victory for NJDC’s targeted, strategic voter contact effort in Florida, and a mass rejection of the smear campaign waged by Republican Jewish groups.
NJDC President and CEO David A. Harris commented:
“Knowing what we know of the state of the Jewish vote in late September, we are tremendously proud of what NJDC and our friends were able to do to put facts into the hands of so many Jewish Florida voters to make sure they were not taken in by this multi-million dollar effort of lies and smears against our President. We now know that over six weeks, a shift in the Jewish margin from Democrats to Republicans of up to 117,000 Jewish Floridians was stopped with the facts—plain and simple. NJDC mailed almost 400,000 pieces of fact-based mail into Florida in the final weeks of this campaign, and we called almost 70,000 Jewish households in Florida—all strategically, efficiently targeted at those persuadable Jews who could possibly fall victim to the smears circulated against the President. During that same time we ran print ads in Florida, and online banner ads, sponsored emails, and more—most only visible to residents in Florida, some only visible to carefully targeted, potentially undecided Jewish households. Through social media efforts and newly-unveiled websites and crucial web videos as well in the final days before Election Day, we powerfully targeted these undecided Florida Jews.
“These were just some of the pieces in our strategic arsenal. But seeing the data today from GBA Strategies and the CNN exit polls, and looking back at the data we were privy to 5-7 weeks ago from The Mellman Group, we can now say authoritatively that our work made a tremendous difference; we helped Florida’s Jews have the facts they needed to reject the lies and distortions being peddled by Republican Jews. The same can be said in Ohio, Colorado, Nevada, Virginia and Wisconsin—the other battleground states where NJDC waged a carefully-targeted campaign. Following our efficient, strategic effort, we’re thrilled with the results: an overwhelming majority of American Jews have once again supported President Obama, and they have overwhelmingly rejected the campaign of smears and lies from the right.”